Swarovski is an Austrian company that has been in business since 1895. Their major unit is the Swarovski Crystal unit. Since 1895, the founder Daniel Swarovski’s mastery of crystal cutting has defined the company. His enduring passion for innovation and design has made it one of the world’s premier jewelry and accessory brand. Today, the 5th generation of the family carries on the tradition of delivering extraordinary everyday style to women around the world.