Moschino is an Italian luxury fashion house, specialising in leather accessories, shoes, luggage and fragrances. It was founded in 1983 by Franco Moschino in Milan. Moschino and his fashion label became famous for his innovative, colorful – sometimes eccentric – designs, for his love of fairies, for his criticisms of the fashion industry and for his social awareness campaigns in the early 1990s. Moschino is one of the greatest Italian fashion houses and fashion brands. It represents high fashion but it certainly stands out from other luxury brands and that is easy to notice.