Founded in Rome in 1884 by Sotirio Bulgari, a talented Greek silversmith, the brand quickly established itself as an emblem of Italian excellence, particularly evident in the valuable savoir-faire and magnificent jeweler creations. Over the years, the Bulgari generations have created a distinctive style characterized by lively combinations of colors, volumes with a refined balance and unmistakable motifs that celebrate the Maison's Roman origins. Without ever forgetting its cultural tradition, Bvlgari has introduced innovations capable of rewriting the rules of world jewelery and has launched new trends that have become icons of contemporary design.