Prada has been synonymous with cutting-edge style. Its intellectual universe combines concept, structure, and image through codes that go beyond trends. Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions focusing on experimentation. Through an innovative approach, which draws inspiration from an unconventional analysis of society, Prada elaborates codes that transcend trends. Style statements born from the passionate examination of disciplines that are, at times, apparently far from fashion, sus art, film, and photography, resulting in creations that reinterpret reality from unusual perspectives.