"Burberry is a global luxury fashion brand with a distinctive British identity. Established in 1856 by Thomas Burberry, who revolutionised rainwear with his invention of gabardine, Burberry was originally focusing on the development of outdoor attire, the fashion house has moved into the high fashion market, developing a first of its kind fabric called Gabardine, which is completely breathable and waterproof, and exclusively made for the brand. This heritage remains key to Burberry’s iconic outerwear alongside a vision for fashion-forward collections, inspirational runway shows and an industry-leading position in digital technology. Their pattern-based scarves, trench coats, and other fashion accessories are unique. The first shop opened in the Haymarket, London, in 1891. Its main fashion house focuses on and distributes trench coats (for which it is most famous), ready-to-wear outerwear, fashion accessories, fragrances, sunglasses, and cosmetics. Under the creative direction of Riccardo Tisci, Burberry combines its heritage of innovation and craftsmanship in its design of womenswear, menswear, childrenswear, accessories and beauty."